Turning homemade perfume
into a commercial product
Imagine this —
— You've been messing around, making your own signature perfume from essential oils.
— You've produced something everyone likes.
— Friends say "you should sell it" ... and you would be happy to do just that, except for one small problem. You can't remember how you made it!
Creating the recipe for your money maker
We call it a formula. It's nothing more than a recipe but instead of being instructions for making a tasty treat to be eaten, it's a recipe for a perfume that can be sold.
Like those recipes found in cookbooks or passed down from grandmother, with this recipe you or someone you have shared it with, can create more of the perfume that your friends thought was so great. By following the formula (recipe!), new batches of perfume will have the same scent and characteristics as your original, the perfume your friends said you should sell.
A good way to learn
Start with a good cookbook. You probably have one in your home already. Go through the recipes. Some will be very simple while others might be more difficult but all, both the simple and the difficult. follow the same format. They itemize the ingredients needed, they specify the quantity of each ingredient to be used, they specify the equipment that will be needed (pots, pans, mixing bowls, etc.) and how, step by step, to blend and cook these ingredients.
Now find a recipe for something familiar, such as chocolate chip cookies. Make a batch. Then critique your results.
Did the cookies come out the way you expected? Were you pleased with your results? Did you use the exact ingredients the recipe called for? Did you change anything and, if you did change anything, did you make notes describing the changes you made?
Now for your perfume...
Think of how you made your perfume. You had your ingredients, you mixed them, and (no cooking required!) when you were done mixing, you had your perfume. And, oh yes, you might have added alcohol so your perfume could be a spray.
Now answer these questions:
- Can you remember all the ingredients you mixed together? What, for example, essential oils were used? And, were there some small drops and dashes of other things?
Next time, rather than trust your memory after the fact, list the ingredients you are using as you use them!
- Can you remember how much of each ingredient you used? Did you even bother to measure or did you just pour a little this into a little that until you liked the small? And maybe later you added a little something more?
Next time, to make your recipe so you can repeat what you have done, measure out each ingredient and record the amount that went into your perfume.
- When you finally came up with a perfume you liked, did you blend the oil with alcohol so that it could be sprayed? Did you record the type of alcohol you used and did you measure and record how much alcohol you used?
Next time, record the type of alcohol you used and the amount of alcohol you added to a specific amount of your fragrance oil. In other words, record the ratio of alcohol to oil. What percentage of your finished perfume was oil? What percent was alcohol? A kitchen measuring cup is an important tool.
The lesson learned
If you want to sell your perfume, record what you are doing. Keep notes that are complete enough so that you can repeat each step, so each new batch will be an exact copy of your original fragrance.
Learning to record and maintain formulas of your creations is the first step in turning your perfume hobby into a money making perfume business.
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While much is written about perfume – the beautiful fragrances... the beautiful bottles – little is available on the "mechanics" of perfume production – the steps that take place on the "factory floor" where a beautiful vision is turned into a finished product, a "ready to sell" perfume. Now you can experience all of these steps, hands on, by making just one quart of your own perfume. If you follow each chapter and do what you are instructed to do, you will end up with from 8 to 64 bottles of your own perfume, depending on the capacity of the bottles you select. Along this "insiders journey," each step is profusely illustrated with professional color photographs and you'll learn — • Exactly what alcohol you'll need and where to get it • Why you'll want (just a little!) water in your perfume • What type bottles you'll need and why you cannot use others • Why you will use a spray and not a cap • How to fill and seal your bottles • How to label your bottles with the correct information so they will be legal for sale • How to select a name for your perfume that will allow you to acquire powerful trademark rights free. If you are a developer of scents you are encouraged to use one of your own for this project. If you are not a scent creator yourself you'll learn how to get a fragrance oil that is exactly right for this project. Online sources are given for all required supplies and materials. Nothing can hold you back from starting your project immediately!
Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.
A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.
If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.
If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.
Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.
You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.
Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.
When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:
- Can you protect your name yourself or do you need a lawyer?
- Can you register a trademark without a lawyer?
- What does it cost to register a trademark?
- How do I enforce the rights I have established?
How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.
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