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How To Launch Your Own Perfume
Company : A Simple Business Plan

If you want to build your own fragrance business and need a plan that can make it happen, look this plan over and see if it doesn't show you how to build a fragrance business, profitable beyond what you might currently expect, yet a business that can be started by you alone, now, with very little money.

The purpose of a formal business plan is to show investors what they will be investing in, how much money they will need to invest, and what they will be given for their investment: a piece of the action or the promise of repayment plus a profit once the business is successful.

Not every business plan asks for money. Some exist simply as guidance for the founders. This plan specifies the amounts of money needed ($5,000 and $25,000) and suggests ways these needs can be self-funded (bootstrapped.)

What makes a business plan great is not the "professionalism" of its presentation but the concept behind the business to be funded. Any experienced venture capitalist or lender will instantly cut through fluff and see the plan in its core concept. The power of a good business plan lies in the concept it lays out for the business. If the plan describes a business that looks practical, profitable and "do-able" with the resources at hand, it gets the green light.

This plan breaks no new ground. It is conventional, not revolutionary. It is low risk, not "bet the farm." It has all been done before. What makes this plan powerful is an opportunity it identifies, an unserved market where there is virtually no competition. What's more, in this market the company can become a juggernaut, the dominant player, the most profitable actor.

This simple plan for a fragrance business of your own comes to you with projected costs, sales figures, and profits. Growth and expansion are projected. You can, if you wish, adjust the numbers presented here with your own numbers.

Finally, there is a plan beyond this plan, a plan that offers the potential for a great deal more profit when a secondary investment becomes available. If you decide to go on to this second step, you could fund it with profits from the initial plan.

Where you go with this simple business plan is up to you, but the opportunity is great.

Instant download in pdf format — $12.99

Also available in a soft cover edition from Amazon.

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Philip Goutell
Lightyears, Inc.