Why bother with perfume?
(Hint: you can't get away from it!)
If you have a half-way sensitive nose you smell smells everywhere and some stand out as beautiful and others as stinky. Odor can move you and that's the story of perfume. It's not how it's made; it's not the cost or the markup. It's the moment you smell something and react. Your reaction wasn't intentional. It was something forced on you by the smell.
My dog has an "accident." I don't see the dog; I don't see the "accident." But that odor immediately tells me what has happened. It communicates. When I'm in a supermarket and suddenly smell a fine fragrance, I can't tell where the scent has come from. I see no women in my aisle. Yet I know a woman has passed through and left a scent and I'm left wondering: Who is she? What does she look like? How might she look at me? Likely these questions will remain unanswered but that scent has left a memory.
Scent instantly transforms an environment. In the supermarket aisle, among all sorts of food smells – fish, meat, fruits and vegetables, coffee of various flavors and grinds, the oh, so light aroma of a fine fragrance can stand out.
Odor is a powerful tool for communication. You can't see it coming. You can't see it at all. But suddenly you're enveloped in it. You can't say what direction it came from. You can't say where the person who was wearing it has gone. But it's there and it has your attention and you can't run from it.
It's there – and, if its a smell that can get a reaction out of you, it's going to do that whether you like it or not. With a visual image you can turn away if for whatever reason you don't like it. But a smell is just "upon you."
Making perfume is (mostly) about making good smells, smells that will give pleasure when detected. But it involves a lot more than mixing aroma materials together until they smell nice. "Nice" can be boring and a great many of the materials used to make perfume smell "nice" by themselves – which can make you wonder why, in the creation of a perfume, the "nice" smells are mixed with materials that may not smell so nice! (And that, really, is part of how fine fragrances are made.)
If you want to be involved with/in perfume, you want to recognize what it does. It can identify a woman more quickly than a tattoo. It can make an instant statement about elegance – or seduction. It can leave a trail behind after a woman has left the room. It can get attention leaving no ability to push back. But, as a maker of perfume, how do you control the message it communicates?
Herein lies much of the art of perfumery. The best in the business can tailor their message – their fragrance – so that it coordinates with a marketing theme and supports, through its aroma, the pictures in the magazines and the images on TV. The best creators of perfume are the ones who can direct your fantasies in the direction they have chosen. It's not easy and few can succeed at it regularly.
A perfume can be an art form or it can be a mess. But once the scent is out there it will communicate, for better or for worse!
Steffen Arctander's Perfume and Flavor Materials of Natural Origin was first published in 1960 and is the classic, authoritative reference for natural products used in perfumes, scents, flavorings, foods, and medicine throughout the world. Part One defines and describes processing methods used to extract or refine the products into usable form; Part Two includes more than 500 monographs on the natural raw materials used to produce perfumes, flavorings, etc. Appendices include a classification of important materials by their scent, and worldwide production figures for major products. Fully indexed, the book also includes 62 pages of photographs, making this the standard reference work on natural materials for perfumers and flavor chemists. The preface contains practical descriptions of available materials, their origin, production and processing methods, appearance, odor and flavor type with brief notes on their main constituents, replacements and common adulterants.
Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.
A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.
If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.
If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.
Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.
You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.
Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.
When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:
- Can you protect your name yourself or do you need a lawyer?
- Can you register a trademark without a lawyer?
- What does it cost to register a trademark?
- How do I enforce the rights I have established?
How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.
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