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Don't be afraid of alcohol
There's very little you need to know and the right alcohol is available

Regardless of your approach to perfumery you are probably quite aware of alcohol but when it comes to buying, using, or selecting alcohol or an alcohol substitute for your perfume you might feel a bit lost. You're not alone.

The first time I had a perfume made for me – this was before I began formulating my own oils – the vendor supplied it ready to bottle. The alcohol had already been added. There were no questions about alcohol for me to answer. The next perfume oil I had made for our company was simply purchased by the pound, without alcohol. I had to find a filling house to add the alcohol. Here my education began. I was what alcohol I wanted and I didn't have a clue. They helped me.

If you are interested in how commercial perfumes are made you will quickly or not so quickly discover that most commercial fragrances made in the U.S. use alcohol tagged "SD" or "SDA" indicating that the alcohol has been "specially denatured" and therefore not subject to the tax collected on the alcohol content of alcoholic drinks. Thus the big issue is not the quality of the alcohol or its scent or lack of scent but the rate at which it is taxed.

The U.S. allows alcohol to be denatured according to a number of formulas. Today alcohol denatured by formula SDA 40B is a common choice for perfumery.

SDA 40B is pure ethanol with a very small amount of a denaturant added, one which has minimal effect on its odor. In the U.S. you can purchase up to 5 gallons of denatured alcohol a year without a permit. If you require more you can either apply for a permit or take your project to a filling house with a permit that can supply you with all the alcohol you need.

If you are a beginner in selecting alcohol, SDA 40B is the favored choice. You'll find sources here. As you become more experienced you may want to try alternatives but if you never use anything but SDA 40B ethanol you won't go wrong.

Water

The other question asked when purchasing alcohol is the "proof" you desire. 200 proof is pure ethanol. 190 proof alcohol is 95 percent ethanol and 5 percent water. 170 proof alcohol is 85 percent ethanol and 15 percent water. The use of 200 proof alcohol is rare. Having some amount of water in the alcohol is believed to make the fragrance better. There is no complete agreement as to WHY water makes the perfume better. A number of theories are presented but there is no definite answer (in spite of what you may read!) Do your own experiments and go by your own results.

Availability

Today "perfumers alcohol" is more available than it was ten years ago. Not only are there, in the U.S. and U.K., a number of sources that will ship small quantities, also available varieties beyond SDA 40B. This means that the "hobbiest" – or small, independent perfumer – need not look to vodka, Everclear or one of the non-alcoholic solvents in order to make perfume.

How Alcohol Is Made

Typically the alcohol used in perfumery is distilled from a grain such as corn. Alcohol can be distilled from a variety of other plants such as grapes or potatoes. While, chemically speaking, ethanol is ethanol, it is said that a sensitive nose can, by smell, distinguish the source of any particular alcohol. If you are interested in the fine points of alcohol used for perfumery, you might read this article from Culinary Solvent (The Northern Maine Distilling Company), one of the current sources of perfumers alcohol.


Making Perfume By The Quart
Making Perfume By The Quart: A do-it-yourself project book

Many who love perfume dream of having their own -- but it can seem too complicated, too "from another world." Making Perfume By The Quart brings it down to earth for you in ten remarkably easy to understand chapters of instructions that guide you through the complete production process, from concept to finished perfume. But you make just one quart.


Creating Your Own Perfume With A 1700 Percent Markup! (3rd edition)

Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.


Naming Your Perfume And Protecting Your Name

A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.

If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.

If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.

Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.


How To Launch Your Own Perfume Company: A Simple Business Plan

You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.


Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics

Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.


How To Create A More Valuable Name For Your Perfume

When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:

  • Can you protect your name yourself or do you need a lawyer?
  • Can you register a trademark without a lawyer?
  • What does it cost to register a trademark?
  • How do I enforce the rights I have established?

How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.


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Philip Goutell
Lightyears, Inc.