When does it make sense to invest in a perfume?
The thought of marketing your own perfume and making a pot of money from your efforts is tantalizing, but when should you do it? When is the time right? There are times when it makes no sense at all to put your money into a fragrance... and times when "you'd be a fool not to do it." Here are some guidelines that can help you spot golden opportunities and avoid costly errors.
It makes no sense to develop a fragrance unless you have a market – a market that in some way you "own." A market is nothing more than people – people who you have serious good reason to believe will be receptive to your offer of your perfume.
Note that not only must these people – your market – be receptive to your perfume, you must have a way to communicate your offer to them. This suggests, rightly, that your market, like all markets, is a grouping of people who, if having nothing else in common, can be targeted by you and reached. This the need for media: communications channels through which you can reach your potential buyers. And, note well, it is important that you have the ability – time, money, knowledge, experience – to use the media skillfully.
As to this market itself, it cannot be just a general feeling that "all women like perfume" or "everybody is looking for a new perfume". There must be something specific that will connect you to this market and this market to you. Your opportunity lies in this connection.
Look at some examples. Think of any celebrity – Taylor Swift, Beyonce, Justin Bieber, Sean John, Antonio Banderas – none of their fragrances would have existed were it not for the enthusiasm of their followers for them. This enthusiasm for the celebrity is what sells their perfumes, not the scents or the packaging.
You don't have to be a celebrity to have a following. My own "P" Cologne sold well because I had, in my marketing, created a fantasy theme which attracted a large number of people who would willingly spend money with me to share in that fantasy. You can read about the development of this fragrance in my book, Creating Your Own Perfume With A 1700 Percent Markup!
You don't need a million followers to make a new perfume profitable. What you need are followers – your targeted market – who are enthusiastic about making a connection with the fantasy world you offer through your perfume, the shared bond that makes them forget about the cost because your fragrance – to them – is so desirable it is close to being a necessity to them. Your market is ready when your people don't have to think about whether they should or should not buy your perfume or ponder the expense. This is the first hurdle you must get over before you can "green light" your project.
Many who love perfume dream of having their own -- but it can seem too complicated, too "from another world." Making Perfume By The Quart brings it down to earth for you in ten remarkably easy to understand chapters of instructions that guide you through the complete production process, from concept to finished perfume. But you make just one quart.
Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.
A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.
If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.
If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.
Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.
You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.
Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.
When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:
- Can you protect your name yourself or do you need a lawyer?
- Can you register a trademark without a lawyer?
- What does it cost to register a trademark?
- How do I enforce the rights I have established?
How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.
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