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Using YouTube To Build Website Traffic

A YouTube video can bring visitors to your website but only if:

(1) The video offers a slice information that can only be completed by a visit to your website and,

(2) The video itself can attract viewers through its title, description and tags.

To make this happen you have to develop an integrated message that binds the video and your website. This means you have to do some serious strategizing and creative work before you can even think about shooting the video itself.

All this might seem obvious when you are first exploring the possible use of video but it is easily forgotten when you sit down to script out your video and start to get cool ideas that take it away from its strategic intention.

Producing a good video to build website traffic requires substantial discipline.

How To Make Your Video An
Effective Web Traffic Builder

Ideally your video will visualize some aspect of a product or service you offer at your website. If the image in the video is strong enough to create a desire for what is visualized and a profound urge to satisfy that desire—through a purchase, for example—a visit to your website becomes a requirement.

For example, Lindy Fralin (a person) makes and sells a variety of pickups for electric guitars. His products are available at his website. The essence of a guitar pickup, that which makes it desirable, is the sounds which it can produce. On Lindy's website the sounds of each pickup are described in words.

But audio, in a few seconds, can communicate more than any amount of words could.

Audio can be injected into a website without YouTube. SoundCloud is a service that is often used. But SoundCloud audios aren't so searchable. To play a SoundCloud clip you generally must first go to a website in which a SoundCloud clip has been embedded.

YouTube, on the other hand, works both ways. You can embed a YouTube link—or even a complete YouTube video—in a webpage and YouTube video can be discovered by an internet or YouTube search. So Lindy Fralin now posts YouTube videos of himself demonstrating the sounds of his various pickups.

Now, do you like what you're hearing from Lindy? Do you want to put Lindy Fralin pickups in your electric guitar? You can buy them by returning to or visiting for the first time Lindy Fralin's website. The videos create desire for what can be purchased at the website.

For you the question is "What am I selling that will be made more appealing to people if they can see it in a video?" Some products and services naturally lend themselves to a video demonstration; others do not. When that natural link does not exist, you may still be able to create a link but it may be far more difficult and the video itself may have less power to bring people to your website to make a purchase.

How To Attract Viewers
To The Video Itself

To attract viewers to your video, without a push from your website, you must offer something people are searching for and make your offer clear through the use of the keywords used in your video's title, description, and tags.

But here's where it gets tricky. If your offer, as expressed through you keywords, is something very popular, you'll be in competition with dozens or even hundreds (or thousands) of other sites with similar offers. The ones that will rise to the top in search results are those that already have significant traffic. As a Johnny-come-lately, your ranking is likely to be very, very low—so low that nobody will find the link.

Your odds improve if you are advertising a less popular product or service, one that has few competitors, particularly if none of these competitors' videos have attracted much traffic.

Summary

Using one or more YouTube videos to bring visitors to your website is a strategy that requires testing, huge effort, and patience.

Before giving this strategy a try, it's good to consider whether video—any video—can really inspire a desire for your product or service on the part of viewers.


Making Perfume By The Quart
Making Perfume By The Quart: A do-it-yourself project book

Many who love perfume dream of having their own -- but it can seem too complicated, too "from another world." Making Perfume By The Quart brings it down to earth for you in ten remarkably easy to understand chapters of instructions that guide you through the complete production process, from concept to finished perfume. But you make just one quart.


Creating Your Own Perfume With A 1700 Percent Markup! (3rd edition)

Perfume is famous for the markup it can achieve, even for a middle market fragrance. While "everybody knows" that perfume costs next to nothing to make (not completely true) the making of it is often considered an esoteric secret. "Creating Your Own Perfume With A 1700 Percent Markup!" details how a 3-person company with no experience created their own fragrance in response to a marketing opportunity that was too good to pass up. The book explains exactly what was done to create a fragrance for that opportunity but it is far more than a history of the author's project. "Creating Your Own Perfume With A 1700 Percent Markup!" lays out every step in the process of creating your own perfume, either as a do-it-yourself project – and without the benefit of automated equipment some compromises and workarounds are required – or full bore professional production under your supervision. Either way you will be producing a quality fragrance at a remarkably low cost. Do you have a marketing opportunity that would be wildly profitable if only you could obtain your fragrance at a ridiculously low cost? "Creating Your Own Perfume With A 1700 Percent Markup!" is the guide you need to do it.


Naming Your Perfume And Protecting Your Name

A really great name, a special name that is just right for a particular perfume or perfume marketer (or entrepreneur with money to invest!) can be worth a ton of money. But few individuals with great ideas ever manage to cash in on those brilliant ideas. Instead they wait while others "discover" their idea, acquire legal rights to it and make all the money while they are left out in the cold without a penny having been earned for what was once THEIR idea.

If you are struggling to name your perfume and are looking for a name that will have real value, "Naming Your Perfume And Protecting Your Name" will help you weed out low value names and point you to names that have better marketing value plus the potential to become valuable assets in themselves.

If you have a great name you want to protect but no fragrance, "Naming Your Perfume And Protecting Your Name" will guide you through the simple steps you must take to acquire a legal right to that name before someone else grabs it! Best of all, "Naming Your Perfume And Protecting Your Name" shows you how to gain strong legal protection for your name without a lawyer and without spending more than pocket change.

Never had an idea for a product name? Never thought much about perfume? "Naming Your Perfume And Protecting Your Name" may stimulate your interest in a whole new game that, when played well, can make you lots of money without your having to leave the comfort of your home office.


How To Launch Your Own Perfume Company: A Simple Business Plan

You can build a perfume business of your own using this business plan as a guide. By following its detailed strategy you learn to identify motivated groups of potential perfume buyers. Members of these groups are near the tipping point of desire for a new perfume. You don't know these people and they don't know you but you know a marketer they trust, one who does not currently sell perfume and might never think of selling perfume were it not for your approach. Here is where you step in with a professional plan, promotion, and perfume to take advantage of this ripe opportunity for mutual profit. Before your first promotion has peaked, you will already be developing a relationship with your next marketing partner. Following this plan, you will gain more and more profit with each new marketing partnership.


Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics

Now when you make your own perfume you can make it fully "commercial" meaning you will be creating a product ready for regular, continuous sales to friends, relatives, and the public! If the fragrance you've made has already won praise, why not share it with others? Some might pay you for it and want it for their web stores or retail boutiques! Creating your own perfume from dropper bottles: Methods, mechanics, and mathematics guides you through steps that can turn your hobby project into a perfume business. Discover how close you are now and how little more you must do to take what you made with essential oils and dropper bottles into a business of your own! For an introduction to this book, watch this video.


How To Create A More Valuable Name For Your Perfume

When you name a perfume you create a valuable asset – the name itself. To sell your perfume you want the most effective name possible. But a good name can have value beyond the edge it gives your sales. In naming your fragrance you are creating a trademark and a trademark can have value independent of the product. The value of that trademark can vary. Much depends on how well, in naming your perfume, you follow the trademark "rules." How To Create A More Valuable Name For Your Perfume first helps you develop a name that will be effective in selling your perfume. It then prods you to make use of certain techniques that can turn a good name into a great trademark, strong and valuable. If you have questions about how to protect a name, How To Create A More Valuable Name For Your Perfume will answer many such as:

  • Can you protect your name yourself or do you need a lawyer?
  • Can you register a trademark without a lawyer?
  • What does it cost to register a trademark?
  • How do I enforce the rights I have established?

How To Create A More Valuable Name For Your Perfume covers both state, federal, and international protection.


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Philip Goutell
Lightyears, Inc.