Creating Your Own Perfume
With A 1700 Percent Markup!

A complete guide to the mechanics
of creating and producing a
perfume or cologne
(Third Edition)

Once you've seen it done your life will never be the same. Yes you can create your own perfume to address a marketing opportunity and you don't need to be rich to do it.

Often when dreaming about having their own perfume and perfume business, people think success depends on getting their perfume into Macy's or Walmart but nothing could be farther from the truth. The real opportunities for someone new in the field lie in niche markets where prospects are open to purchasing something new and exciting, such as your perfume. And these niche markets offer a returns rarely matched elsewhere.

But you can't exploit these opportunities unless you have the perfume. And you can't pull out the best profit from these opportunities unless you can get your perfume at the manufacturer's cost. Any markup paid to a wholesaler or distributor will be the end of it. In short, to make the dramatic profits you've read about, you must become your own manufacturer.

Creating Your Own Perfume With A 1700 Percent Markup! gives you a chance to "see it done" by giving you a guided tour of the "1700 percent markup" project. It was directed by the author for a company with just three employees. Obstacles arose but methods were developed that gave these non-professionals professional results. Vendors are named — the real vendors — and the true costs are revealed along with numbers for both the company's breakeven analysis and their final sales results.

But Creating Your Own Perfume With A 1700 Percent Markup! doesn't stop there. Not only is the "hands on" method fully described, Creating Your Own Perfume With A 1700 Percent Markup! goes on to explain, step by step, how those who are working with a larger budget, buying each component in larger (but not really large!) quantities can obtain both professional results and professional help, without paying a consultant's fee and without spending any more money per bottle than they would if they had produced their fragrance by hand.

Along the way, Creating Your Own Perfume With A 1700 Percent Markup! explains how to get the upc barcodes required by some retailers, what you need to know about bottle design and bottle necks, what you need to know about alcohol (you will be asked and have to answer a few questions about alcohol from your vendors!), and how you might save money using Asian sources.

The original marketing opportunity that inspired the "1700 percent markup" fragrance produced one thousand bottles at a cost of less than $1.50 per bottle. All were sold and more were produced. Then additional fragrances were added to the company's line.

There are more great marketing opportunities for perfume out there than are generally recognized. Some can be exploited for a few hundred dollars, others can require an investment of $10,000 or more. Usually the most lucrative opportunities arise in niche markets that are too small for large marketers and too large for "hobby" perfumers. With Creating Your Own Perfume With A 1700 Percent Markup! in your hands, you can begin to exploit these opportunities yourself. Once you get started and see the "numbers" your life will never be the same!

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Philip Goutell
Lightyears, Inc.