Custom Printed Perfume Test Blotters

Creating & Selling Perfume

• Perfume Making Instructions: Making Your Own Perfume For Pleasure or For Profit
  How to make your own perfume, starting from the beginning with no experience and no (purchased) materials. This is the first article in a series intended to take a person through the fundamentals of perfume making, from the simplest steps (described in this article) on to more sophisticated methods, and finally to professional methods used to create commercial perfumes.

• Perfume Making Instructions: Voyage of Discovery
  Discover fragrances you can extract from natural materials with heat.

• Perfume Making Instructions: Extracting Essential Oils Through Distillation
  Since the early 19th century, this method of extracting essential oils has been continuously perfected until, today, it can produce 'perfume grade' essential oils of exceptionally good quality.

• Making Indian Attars
  The technology used to make attars is similar to that used to make essential oils through distillation, but the art of making an attar perfume is quite different than Western methods of perfume creation.

• Using Perfume Test Blotters To Analyze A Fragrance
  Techniques for using perfume test blotters to analyze fragrances are discussed.

• Building Your Own Perfume Smelling Test Strip Holder
  Instructions for constructing a simple holder for perfume test blotters out of easily available materials with minimal tools.

• Sell The Perfume You Have Made, Part I -- Finding A Viable Marketing Model: Fantasy vs. Reality
  "It doesn't matter how you distribute your perfume, whether you are able to get it into stores or not, whether you sell it over the internet, whether you sell it right out of your barn or our of the back of your car. The issue is getting people to want your perfume. To want it, the must first know about it." By Miranda Sommers.

• Selling Your Own Perfume: The Quest For Buyers
  A business requires buyers, find them and you make money, fail to find them and your business soon goes under. The buyers are out there and it's up to you to take the steps necessary to identify them and market to them.

• Is It Bad To Knock Off A Good Perfume? The implications of copying for creators and the industry.
  Copying fragrances hurts their creators both in lost profits and lost reputation. Limiting copying could regenerate the creativity of the industry and provide more great new perfumes.

• Dry Testing: Test Marketing Perfume With Phoney Introductions
  If dry testing is done properly a marketer can get a very good read on whether a product will be profitable before spending much money.

• Flowerbomb
  Viktor & Rolf introduce a perfume.

• The Price Of Perfume: Buy It Or Make It?
  By Alexandra Bristol. Some reasons why developing your own perfume for your gift shop might make more sense than buying someone else's brand at wholesale.

• Why I Love Selling My Own Perfume To Gift Shops
  By Alexandra Bristol. "Imagine seeing your own perfume on the shelf of a local gift shop; imaging this happening in one gift store after another! Imagine the thrill of knowing that for every dollar they pay you for a bottle of perfume, you are pocketing from $0.80 to $0.90 (or more) in profit!"

• What It Takes To Make Money With Perfume: Creativity, Labeling & Packaging
  Selling your own fragrance successfully depends more on creativity than money -- a few pennies spent to dress up a bottle of perfume can result in many more dollars in sales.

• Create & Sell Your Own Perfume!
  Complete instructions on how you can create and bottle your own perfume for profit! An interview with entrepreneur, Frank E. Bush, who made over $34,000 selling perfume by the ounce on a $2,000 investment! All methods and sources are included plus a 1 ounce (full size!) sample of the actual product! You can do it too!

• The "Make Money" Side Of Developing A Perfume
  Call it "making perfume with a credit card, telephone and checkbook." Here is a commercial approach to perfume making your own perfume but you can't do it unless you already have a love of fine fragrances.

• Make Money Selling Your Own Perfume To Gift Shops
  Gift shops offer a natural market for a fragrance you have created yourself. This guide can help you sell to them successfully.

Biographical

• Philippe Chuit: The contributions to perfumery of an innovative chemist
  After selling his interest in Chuit & Naef — which became Firmenich — Chuit continued to research perfumery materials for the company which he had helped to found ... and hired one of the ages great chemists to replace him as director of the company's R&D.

• Germaine Cellier: From chemistry major to rebel perfumer
  Hired as a chemist, tired of making scented soap for Colgate, she became the cutting edge fragrance creator for France's top designers.

• Francois Coty: Founder of the Modern Perfume Industry
  Francois Coty practically invented the four pillars of the modern perfume business - financial alchemy, product packaging, modern promotion and mass marketing.

• Jeanne Lanvin: The Stuggle To Sell Perfume
  Fourteen fragrances had been created for her before she had her first success — "My Sin" — which propelled Lanvin into a perfume business that still exists today.

• Jean Patou
  A fashion designer who successfully marketed "the world's most expensive perfume" ... in the middle of a depression!

• David McConnell
  Book salesman turned perfume entrepreneur, McConnell launched the California Perfume Company from New York City; under his son's direction it become Avon.

• Pierre Balmain
  Would you put your phone number on your perfume ... as a name? Balman did and it doesn't appear to have hurt his business at all!

• Elizabeth Arden
  After a string of failures with perfume, this successful businesswoman finally had a hit fragrance ... in spite of a name that her advisers begged her not to use. (Launched in 1936, it's still on the market today!)

• Blanche Arvoy
  She launched two perfume companies and had her perfume put to music!

• Paul Poiret
  The first designer to offer a "designer" perfume ... but he offered it under his daughter's name, not his own!