Do You Need the
Perfume Maker's Club?

In the summer of 2005 I launched the Perfume Maker's Club to assist others seeking profit from perfume who, like myself, DO NOT happen to be industry insiders.

This distinction is important. For those working for (or owning) established companies within the industry, doors open easily. Phone calls are returned. Requests are taken seriously. Samples of all sorts are freely available, as too are certain development services.

For the rest of us a bit more art is required.

We have to sniff out appropriate sources and services. We have to know something about what things should cost. We have to understand the process of putting it all together, and what makes sense within the budgets we have to work with.

Our marketing has to be more strategic.

The big retailers we would most like to take our fragrances are the least likely to take them, even if we could afford the advertising support they require.

To succeed we have to target markets — well defined groupings of potential customers — that already love and respect us, or that we can win over through intelligently crafted promotional efforts that can be realistically executed with the funds we have available.

Most of all we need a source of information that can help us overcome the hurdles we encounter. Through the Perfume Maker's Club and Newsletter, this helping hand is extended

  1. through the information posted in the club's "members only"pages — professional information which is often difficult to find elsewhere,
  2. through the Club's monthly Newsletter, which helps keep members in touch with arising trends and opportunities in the field, and
  3. through direct answers I give to questions directed to me by email (and sometimes by phone if I am in the office). Often when I do not have an immediate answer to a question, I can sometimes search out the answer or direct a member to a source that will help them.

If you are serious about developing a business with your own perfume and you, like me, are an industry "outsider," you could find the Perfume Maker's Club and Newsletter very useful in your efforts to develop and sell your own perfume.

Join the Perfume Maker's Club



Philip Goutell


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