Yes, you really can get stores to take your perfume!

"How to start a business selling your own perfume" books tell you that you can make money by getting stores to take your perfume — and they leave it at that. They don't tell you HOW to get stores to take your perfume and this, for you, is critical. It is not enough to tell people they can make money by making perfume and having stores sell it. This "plan" is impossible unless (1) you can GET stores to take your perfume and, (2) once they take it, they are able to SELL it, so that they can PAY you, and you can then make money.

So how do you think it can be done?

If you can solve this problem — and if you can produce a perfume that people like well enough to buy — you CAN make money with perfume.

But how — really — do you do it? How do you walk into a store and ask ... someone ... if the store will please buy your perfume (which they have never heard of!) and give it precious display space next to items that have already proven themselves popular with the store's customers. How are you going to do it?

Don't set yourself up for failure like this —

If you've ever tried to negotiate with a store owner you know how just trying to make the appointment can be stressful. And, when you do get to see this person face to face you can feel very intimidated, and all the good arguments you have for your perfume suddenly go out the window. The more you try to argue for your perfume, the more skeptical the questions thrown at you become. You begin to stretch the truth. You know you are on shaky ground. Rather than charming the person whose help you need you become defensive and hostile. Believe me, it creates a really bad impression!

The result of an unhappy encounter like this is almost certain to be rejection for both you and your perfume. Don't bother to come back! Your confidence is shaken, your nerves are shot, and you're frightened to try another store. You hate the thought of going through this humiliation again!

All because you are using the wrong method!

Relax! Here is a stress-free method of getting stores to take your perfume!

Your problem is that you have spent so much time working on your perfume and getting excited by the success you were having in creating it that you didn't bother to think about and study the store's needs.

In fact — and this is the good news — stores are EAGER to take on profitable new products. But they aren't necessarily thinking about a perfume. And they certainly aren't thinking about your perfume. They've never heard of it and know nothing about it, even though it could be a big winner for them!

So the "trick" to getting your perfume into stores is understanding the needs of store owners — and the way they look at new products and decide whether or not to get involved with them. When you look at your "problem" from their point of view, it seems obvious that the first move you need to make is to develop a friendly relationship with this gatekeeper before you launch into a pitch to sell your perfume.

How to develop an open door relationship

In America we tend to think of opening doors as something requiring bribes — sports tickets, luxury vacations, bags of cash passed in the night. But the fact is that the best releaionships between vendors such as yourself and store owners are developed through mutual trust and they involve a high standard of ethics on your part.

So, stepping back, your first move is to develop this positive relationship with store owners. There are many ways to do it and you may have ideas of your own. But what may never occur to you is the extremely smooth, painless, and effective strategy described in A Method For Getting Boutique and Variety Store Owners To Take Your Perfume. Simple and fundamental as it is, it could also be described as brilliant ... for it shows you how to get the job done in what may be the most profitable way possible, and almost forces you to enjoy your relationship with store owners.

"A Method For Getting Boutique and Variety Store Owners To Take Your Perfume" is available as an 8-page Instant Download in pdf format for just $3.99. If you are serious about starting your own business with perfume and getting your perfume into stores, you will find A Method For Getting Boutique and Variety Store Owners To Take Your Perfume a tremendous help.

Philip Goutell
(www.Bio-Byte.com)
Lightyears, Inc.

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