In just 2 weeks from today, you could be ...
Creating Your Own Perfume
With A 1700 Percent Markup!
Do you have any idea how much money is being made selling perfume? Have you noticed that dozens (actually hundreds) of well known people have associated their names with a perfume — or perfumes! And that's not including the names of well known brands and products now being used to sell perfume — Hummer, Nike, Adidis, Puma, Gap, Orange County Choppers, Ferrari, Corvette, Bulgari, Hermes, Wranglers, Kermit the Frog, Mont Blanc, B.U.M., Bally, Barbie, Banana Republic, Swiss Army — too many names to list. But, next week, next month, next year, new names will be added because the perfume business is booming!
Perfume Costs Just Pennies To Make
And They Make It By The Gallon
The markup is incredible. Perfume is made for pennies but, oh no! Nobody is selling it for pennies! Look at the price tags on the bottles at the store ... $35 ... $45 ... $55 ... $95 — and these are the "popular" mass market fragrances! Fine fragrances sold to women and men with money fetch twice those prices and more! Perfume today is the ultimate profit generator for a savvy marketer willing to take the risk. You buy it by the gallon — or even by the drum! — and sell it by the ounce. People who can sell perfume can become very, very rich.
Just Two Elements
Needed For Success
Nobody is going to go out of their way to tell you this but you need just two elements to make money selling perfume. First, you need a market — people who will buy from you. You probably have ideas already about who, for you, these people could be. It's the second element that stops most people who would like to be selling perfume, including a lot of otherwise smart business people who could be tough competition for you.
The second element you need to make money selling perfume is ... your own perfume!
Now when we speak of perfume, we're not talking about going out and buying perfume wholesale from a distributor. If you've got a big retail store, this could work for you but it's not where the real money is to be made. The big profits in perfume are reserved for those who can obtain it at a manufacturer's cost ... a price well below wholesale ... a price so low that most people would never guess that anyone could buy perfume for so little money — especially when they see those big price tags at the store.
Of course the companies selling all those new perfumes you see are getting their perfume at rock bottom prices because they are working very closely and very directly with companies that manufacture fragrances specifically for them. While the price they pay for a particular perfumed is a closely guarded secret, it is no secret that this price is very, very low — which is what allows them to make such a gigantic profit on each bottle of perfume that they sell.
Here's Where Some Get In
And Others Are Shut Out
Most of the perfumes you see out there are being marketed by just a handful of companies, in spite of all the names on the boxes. And this handful of fragrance marketing companies that sell almost all of the perfume you see at the store buy it from an even smaller number of companies that develop and manufacture perfume. That's right. A big company like Estee Lauder may make cosmetics but they do not make perfume. Estee Lauder buys their perfume, just as you would buy perfume if you were going to sell it, but when Estee Lauder goes shopping for perfume, they get treated a whole lot differently than how the perfume manufacturers are likely to treat you.
When Estee Lauder, or Coty, or Avon, or Elizabeth Arden, or L'Oreal, or Inter Perfumes want to buy a new perfume, they go to several of the big fragrance manufacturers with their requirements and these companies fall all over each other developing samples for these marketers — for free.
But if you were to go to any one of the same fragrance manufacturing companies, they are going to ask you to put up $10,000 or more, just for them to show you a few samples.
Why are you likely to be treated differently? The answer is very simple. These other companies have bought thousands of gallons or perfume over the years, they have spent millions of dollars with these manufacturers. They have established a close, close relationship with these large manufacturers and so, when they are looking for a new perfume, the manufacturers are eager to accommodate them.
The fact is, in their eyes, you don't appear to be someone who is going to be placing large orders, year after year, so (though they won't say this!) it's not worth their time to work with you. They will be polite but, sorry, no perfume.
Did You Know There Was A
"Back door" For Getting Into
The Perfume Business?
As previously stated, it is the difficulties in finding perfume to sell that keeps most people who could be selling perfume out of the market. The industry seems too complicated. The arrangements between big companies appear to be designed to keep competitors out. If you want to be involved in perfume — it would seem — you have to go to a perfume marketing giant, make a deal with them, and let them buy the perfume and sell it under your name. But, if you're not a big enough celebrity — or someone who can afford to pay them to bring out "your" perfume idea, it's unlikely they'll even talk to you.
But there is also a back door for getting into the perfume business that few people have discovered.
An Absolute Failure Paves
The Way For Huge Success
Back around 1983, a small company with a big marketing budget noticed what they thought was an opportunity to sell perfume. At that time, the giants of the industry did not have quite the grip on the industry that they have today and so this company was able to go to a perfume manufacturer and say what they wanted, and the perfume was delivered to them in beautiful bottles, ready to sell. (Today the company that helped them is part of the world's 10th largest perfume manufacturer ... and wants $10,000 plus plus just to talk!)
So this small marketing company with a big marketing got its perfume and dropped a bundle to advertise it — with absolutely no results. The project was a total flop, but they tucked away the knowledge they had gained. Two years later, when another opportunity arose to sell perfume and they jumped on it and made a beautiful, beautiful profit.
But, here's the really interesting point. One their second entry into perfume — when they thought they knew their way around the business — things did not go smoothly at all! Problems arose at almost every step of the way. But, forced to overcome these problems, they discovered how little help they really needed to create and bottle their own perfume. And, by getting right down to the manufacturing level, they found themselves supplied with a really great fragrance at a cost below anything they had thought was possible. Out of this experience came a book called "Creating Your Own Perfume with a 1700 Percent Markup!"
The First And Only Book To Open
The Back Door For People Wanting
To Sell Their Own Perfume!
"Creating Your Own Perfume With A 1700 Percent Markup!", in just 35 pages, opened the back door to the secretive world of perfume manufacturing and revealed how almost anyone could have their own perfume to sell — a perfume with their own brand name on it, a perfume that could carry their trademark and company name, a branded product that nobody else could sell in competition to them.
"Creating Your Own Perfume with a 1700 Percent Markup!" was particularly unusual in that it masked nothing. Each step of the process was explained in detail along with a list of vendors that were used to produce the finished fragrance. Anyone with about $2,000 to invest could follow these steps in detail in this book and, in a matter of weeks, have their own perfume, bottled and ready to sell.
For the company about which this book was written, the result of their efforts were to produce an initial quantity of 1,000 1-ounce bottles of a high quality men's cologne, all of which were sold by the company itself for $26.95 per bottle. No discounts. No markdowns. $26,950 in sales from a product that cost $2,000 to produce. For the first 1,000 bottles, the profit before minimal advertising and marketing costs was about $25,000. In time the company reduced its cost to less than $1.50 per bottle. Then they went to their next fragrance.
This Book Has Become The
International Standard
Distributed exclusively over the internet by its publisher, "Creating Your Own Perfume with a 1700 Percent Markup!" has become the international standard reference guide for individuals and small companies wishing to develop and sell their own perfume. Thanks to the reach of the internet, "Creating Your Own Perfume with a 1700 Percent Markup!" has been purchased by profit minded individuals from New York to Australia ... Egypt to South Africa ... the Middle East, Canada, Europe and Mexico.
"Creating Your Own Perfume with a 1700 Percent Markup!" has become the international standard reference guide to developing your own perfume to sell, simply because no other reference book exists that gives the practical, step-by-step information that the business person needs to enter the perfume business with fragrance obtained at a manufacturer's cost — which is the key to making a perfume business highly profitable.
While hardly a best seller in the number of copies that have been sold, the impact of "Creating Your Own Perfume with a 1700 Percent Markup!" has been significant in the number of individuals and companies who, thanks to this book, are now marketing their own perfume. Now, six years after it was first published, "Creating Your Own Perfume with a 1700 Percent Markup!" remains the only book that offers you a practical, step-by-step guide to obtaining your own perfume at a bare-bones, "manufacturers" price. "Creating Your Own Perfume with a 1700 Percent Markup!" can save you from making costly mistakes as it guides you past roadblocks that could spell defeat. But now "Creating Your Own Perfume with a 1700 Percent Markup!" has become even more powerful.
Now Twice The Size...
Priceless New Information!
In recent months we have been asked a number of questions about developing a perfume and we wanted to simply refer these people to "Creating Your Own Perfume with a 1700 Percent Markup!" Unfortunately the answers to many of these questions involved information that we ourselves have learned since "Creating Your Own Perfume with a 1700 Percent Markup!" was first published. Our first thought was to develop a revised version of "Creating Your Own Perfume with a 1700 Percent Markup!" but, when we read over the original text, we discovered (we are a bit ashamed to admit!) that it was so good that we didn't want to change a single word! But we did want to add information.
Our solution was to add two new complete sections to "Creating Your Own Perfume with a 1700 Percent Markup!" while leaving the original text, as Section I, absolutely unchanged. The first of these new sections — "The Ten Million Dollar Launch" — describes what the big companies go though in coming out with a new fragrance, and how this should affect your own thinking and planning.
Our purpose in adding this section was to help guide readers through the public relations smokescreen of new perfume launches and bring the independent entrepreneur down to earth before he or she gets off on a wrong and very expensive track.
But the really significant addition to "Creating Your Own Perfume with a 1700 Percent Markup!" is Section II: "Exploring The Territory Between $2,000 and $10,000,000" which was added because we discovered that a number of people who had bought the book were far more sophisticated in their marketing plans than we had been and, after reading the book, they felt comfortable investing a good deal more money in their perfume than what we had first spent. This new section offers a great deal of information that we have learned since 2001 and can be particularly helpful to the individual or small company planning to market their own perfume on a larger scale than we had. For these companies, our 1,000 bottles would amount to next to nothing. Their plans called for selling 10,000 ... 20,000 ... or more bottles of their own perfume. Now "Creating Your Own Perfume with a 1700 Percent Markup!" can be even more helpful to people in this group.
The Proof Is In The Bottle
And We Want You To Have One
The greatly expanded Second Edition of "Creating Your Own Perfume with a 1700 Percent Markup!" is 67 pages in length, 8-1/2x11 inch format and spiral bound. But the proof of its effectiveness in giving you a practical, step-by-step guide to creating your own perfume is in the bottle — the fragrances we have created using this book as our own guide. And thus, when you order your copy of "Creating Your Own Perfume with a 1700 Percent Markup!" we will also send you a one-ounce bottle of either a man's cologne or a woman's perfume (your choice) that we have made by following the instructions in the book. This bottle of perfume is our proof to you that the book works, that it is not something a writer put together from library research but a working guide from our own daily "hands on" experience of being in the business of developing perfume.
Use Our Latest List Of
Sources To Successfully
Complete Your Own Project
Our most up-to-date list of vendors and other sources and reference material is found within the "members only" pages of our Perfume Maker's Club. When you purchase your copy of "Creating Your Own Perfume With A 1700 Percent Markup!" not only will you receive with the book a one ounce bottle of one of our own fragrances created using the instructions in the book, you will also receive a complimentary 3-month membership in the Perfume Maker's Club (The regular 3-month membership fee is $29.95.)
Order your copy of "Creating Your Own Perfume With A 1700 Percent Markup!" now!
