Marketing ideas for perfume makers who want to make money selling the perfume they have created themselves http://www.bio-byte.com/BB61.xml Top: Business: Small Business: Marketing and Advertising http://blogs.law.harvard.edu/tech/rss Wed, 11 Apr 2007 17:00:52 -0400 pgoutell@bio-byte.com Wed, 11 Apr 2007 16:58:30 -0400 10080 pgoutell@bio-byte.com FeedForAll v2.0 (2.0.1.1) http://www.feedforall.com Francois Coty's "breakthrough" perfume order is said to have been 12 bottles of La Rose Jacqueminot. As business picked up, Coty's wife, it is said, decorated the bottles with ribbons and sewed pouches for them. Crude by today's standards, yet it was the beginning of an amazing business empire built on the power of perfume. Today when Estee Lauder, or Elizabeth Arden, or L'Oreal, or Inter Perfumes or Parlux -- or Coty -- launches a new fragrance, the design of the packaging alone costs tens of thousands of dollars. The upfront costs are based on anticipated sales of many hundreds of thousands of bottles. If the marketer recoups all of its startup costs in the first year the fragrance is on the market, the fragrance is considered a success. If even a small profit is recognized, the fragrance is considered a great success! But what about the home or independent perfumer? He or she is in very much the same position Coty was in when selling his first bottles of la Rose Jacqueminot. You don't have the money to spend to buy a custom bottle and packaging ... http://www.bio-byte.com/rss/selling/ideas/10003 DA6A6218-E0D6-4312-8FF1-15ED6FC57B20 Wed, 11 Apr 2007 16:58:30 -0400 The first element of a perfume name is how the consumer will feel about the name. Will the consumer feel good to possess a fragrance with that particular name? How good will the consumer feel about possessing a fragrance with that particular name? The higher on the scale of "good feelings," the stronger the bond that will be created between the perfumer and the consumer and the more likely the consumer will be to buy. The second element involves the bond between the fragrance itself and the name you give it. Piver's "Trefle Incarnate" smells like the trefle incarnate clover. Coty's "La Rose Jacqueminot" smells like the rose in question. When the buyer tries the fragrance, will he or she say, "Oh yes, the name says it all!" Or will they find it difficult to make any mental link between the name and the fragrance? For example ... http://www.bio-byte.com/selling/ideas/10002.php 565A41B8-F6ED-4A28-B32F-0910B97EF852 Wed, 28 Mar 2007 17:59:02 -0500 The sad (or happy) fact is that the success or failure of a perfume we have developed ourselves depends, in fact, on our own efforts. There are points that have to be covered; work that has to be done. If we cover these points well, the chances that we will sell our own perfume successfully are dramatically improved. http://www.bio-byte.com/rss/selling/ideas/10001 CC171D14-A83C-4555-B049-6E765138DB94 Tue, 27 Mar 2007 14:35:52 -0500 Do you make your own perfume? Do you want to sell it? Regardless whether you make natural perfumes or more traditional alcoholic perfumes, selling your own perfume can be profitable — if you know who you are, if you have a practical business plan, and if you are willing to work at it. The notes which follow come out of my own research and experience in selling my own perfumes — perfumes that others made for me and, more recently, original perfume creations. If you have not yet begun to sell your own perfume, or if you are still very new at it, you might also want to read this short introduction to this page of notes, http://www.bio-byte.com/rss/selling/help_sell 56E78376-808F-4155-B6BA-EF42F60339A2 Mon, 26 Mar 2007 17:54:24 -0500